What Direction is Your Business Headed?
Hispanic - Latino Marketing and Growth...
Is it Part of Your Business Plan?
Take a moment to think... The U.S. Hispanic - Latino market has experienced exponential growth in both population and purchasing power, and this growth is expected to continue. In 2006, a third of the nation's 296.4 million people were considered minorities. Hispanics were the largest minority group at 42.7 million, up 3.3% from mid-2004 to mid-2005. The U.S. Census counts all residents and makes no distinction between those here legally or illegally and the Pew Center estimates that up to 12 million U.S. residents are undocumented, most of them Hispanic - Latinos.
Yet as impressive as the population projection is, the growth in purchasing power is all the more so. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010, according to estimates based on analysis of U.S. Bureau of Economic Analysis figures.
Thus, the rapid growth in multilingual search engagements (i. e., English - Spanish and/or English - Portuguese, etc.), reflects a unique business requirement in order to achieve success in a global marketplace. Demands and growth in the U.S. Domestic markets can equate to tremendous marketing opportunities over the next 15 years. However, to do so effectively will require exceptional talent and multicultural abilities, not just the ability to speak Spanish or Portuguese. Language skills must also be coupled with a multicultural background and the knowledge of the unique differences between various global regions in and outside of specific countries.
Hispanic - Latino Growth and Your Business Strategy
Located in the "Gateway to the Americas," our Miami local and our multilingual - multicultural staff have developed a proven capacity and specialty to support the emerging Hispanic - Latino markets in the United States as well as critical international markets throughout the Caribbean Basin, Mexico, Latin America, Spain and other international parts around the world. As a result, over the past few years, we have experienced exceptional growth in multilingual executive search firm business leadership engagements (i. e., English/Spanish and/or English/ Portuguese, etc.), reflecting the current trend towards executive search firm engagements to identify and deliver critical Hispanic - Latino business leadership to our business clients.
Clients realize that their strategic business plan must accommodate for the explosive growth of the Hispanic - Latino market in order to maximize the business value to their shareholders. But they also realize that the sooner they position themselves to participate in Hispanic - Latino market growth, the sooner they can position themselves to capture the lion's share of both Spanish speaking and non-Spanish speaking Hispanics and Latinos.
But why utilize an executive search firm to diversify your business with the right Hispanic - Latino business leadership?
The diverse needs within the Hispanic - Latino marketplace pose a unique business requirement in order to achieve success in a global or domestic marketplace. At first, many companies equate Hispanic - Latino business leadership simply with the need to speak Spanish and thus the language ability to communicate with Hispanics and Latinos. But they soon find that this is not nearly enough and their efforts often fail or fall significantly short of their expectations.
America's Executive Search has expertise on the unique multicultural differences within the U.S. and the international Hispanic - Latino community as well as expertise in the U.S. Corporate and other business cultures. As a result, we have delivered some of the top Hispanic - Latino business leadership today by confidentially keying in on the unique business needs of individual business clients, and matching exceptional leadership talent that has diverse Hispanic - Latino cultural abilities, not just the ability to speak Spanish or Portuguese. If a company expects to be successful in capturing Hispanic - Latino market share, they must realize that Spanish language skills are not enough and must be coupled with a multicultural Hispanic - Latino background and the knowledge of the unique differences between various global regions and demographics in and outside of the U.S.
Hispanic - Latino Marketing and Growth
Let Us Help You Find the Best
Given the explosive growth and purchasing power, the Hispanic - Latino market opportunity is too great to be left out of your strategy. Since 1987, America's Executive Search has delivered a menu of services to meet the specific confidential needs of each individual client, services designed to accelerate the hiring process and reduce your Cost of a Vacant position (COV) and proprietary methods to ensure that you reduce your Cost of a Bad Hire (COBH), as well. We do this by hiring proven exceptional talent in a timely manner that can make an immediate positive impact on your business. Whether you represent a start-up venture or you are a global corporation, we are able to accommodate your specific needs.
Click on the link for additional information regarding the Specific Strategic Services We Offer and how we can partner together to find the right leaders for your business with a similar sense of urgency. If you would like to contact us directly to confidentially request additional information related to your specific needs, please advise us completing our Client Request for Information Form now or calling us directly on +1 (305) 776-1254. Whether you have a start-up business venture or an established business enterprise, we stand ready to help you with your company's requirements according to your special needs.
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